No Title (Fashion illustration. Model Madame Chambrelant) 1949
No title (Fashion illustration. Model Madame Chambrelant) 1949
gelatin silver photograph
36.4 x 29.0 cm
Purchased through The Art Foundation of Victoria with the assistance of The Ian Potter Foundation, Governor, 1989
National Gallery of Victoria
By the 1940s, the professions of both fashion photographer and model were established in Australia. In 1948, an event occurred which was to have a huge impact on the Australian fashion scene: Myer imported a selection of Christian Dior's breathtaking 'New Look' garments. To introduce these beautiful gowns to an avid Australian audience, a group of French models was brought to Melbourne for the opening parades. Athol Shmith was appointed the official photographer.